Tag Archives: Amazon Breakthrough Novel Award

Goodbye, ABNA. Hello, Kindle Scout. (For some.)

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As I wrote last year after my own experience with it, I thought Amazon Publishing’s Amazon Breakthrough Novel Award was a brilliant way for them to acquire new authors of quality work, usually without the fuss of agents, while building engagement among its self-published authors and readers.

But last year, it turns out, was the final year for ABNA. This January Amazon announced that it has essentially replaced it with Kindle Scout, an ongoing submission process in which authors can put up their books in pursuit of a contract with Kindle Publishing.

How it works

Kindle Scout How It Works -- Amazon illustration

Illustration from Amazon’s Kindle Scout “How It Works” page

Authors upload a copyedited Word manuscript, a short blurb, a description, a cover, and a bio plus author photo, and try to get readers to nominate their book for publication.Those who generate enough buzz to get noticed and meet Kindle Publishing’s editorial requirements might just be accepted for publication with a small advance and what I would consider reasonable contract terms for authors who don’t mind being exclusive to Kindle.

Kindle Scout appears to be a similar to ABNA in that it forces authors to pursue social engagement. It’s also much faster than ABNA — in thirty days, a work has either made it or not (though it may take a little longer to get the final word, and then it goes into production). Certainly, it’s a route to publication that is much faster than a search for an agent and traditional publication.

There’s also an incentive for readers to check those books out — they get the book free if a book they nominated is accepted for publication.

Those are all good things.

But I’ve also seen ABNA fans complaining about some big changes:

  • Books cannot have been published at all before, not even self-pubbed, except in avenues where no money is being earned. ABNA was awash in already self-published books (including mine and the one that beat mine and the three other semifinalists in General Fiction last year).
  • The only genres welcome are romance, mystery/thriller/suspense, and science fiction/fantasy. (Edit in May of 2015: Amazon has added “literature and fiction,” which includes contemporary fiction, action and adventure, and historical fiction)
  • Authors must have US social security numbers or tax ID numbers. So most foreign writers need not apply. (Edit: But I’m told there are ways to work around this.)
  • There’s no formal set of feedback on the excerpt for those who make the first cut, and no Publishers Weekly review of the whole manuscript for quarter finalists (not that this was ever quite as exciting as it sounded).
  • There’s no official social component for contestants who want to discuss the process with each other, though I’m sure authors will find other ways to discuss and collaborate.
  • It’s not obvious how any given book is doing, unless it makes it to the “hot and trending” list. There’s a definite limit to how much you can flog a book to your friends and family, so authors with an existing readership are at a distinct advantage — surely a benefit to Amazon.
  • Authors take on all the cost and risk of cover design, while Amazon gets to sit back and see what works. Most submissions I see appear to have professionally designed covers, so people are obviously investing in this. (Of course, that means  they’ll also be all set to publish whether they win a contract or not.)
  • Quite a few authors say they will miss the motivation of the yearly deadline for ABNA. Kindle Scout is a rolling process you can begin at any time.

I suppose there may also be some ineffable damage done to an author’s relationship with her local bookstore or potential future agent or editor if she were to be published exclusively by Amazon, but ABNA and Kindle Select are just the same in that. (I also suspect all parties concerned would quickly get past that if they thought there was money to be made.)

I left Kindle Select with the first novel last spring and haven’t regretted it. While I haven’t exactly burned down the town at the other retailers, my last 99-cent promotion did bring in some very nice extra crash from Nook and iTunes (especially Nook), making the advertising investments that much more profitable (especially since BookBub and Fussy Librarian carry all the links, not just Kindle). And I feel a bit less vulnerable to sudden changes like the advent of Kindle Unlimited, which has impacted the income of many indie authors.

The Ribs and Thigh Bones of Desire -- showing a (dressed) teenage girl on a bed, looking rather pensive.

Currently in Kindle Select, with a promotion coming later this month.

I do still have the second novel in Kindle Select to begin with because I still think it’s the best tool to get this book discovered and reviewed. I’ll be able to judge whether I was correct about that by next month (assuming it’s a title that can gain any momentum at all), but in the meantime I’m just working on another book. As most successful authors will say, it doesn’t make sense to spend a lot of time and money on promotion until you have enough titles out that they can cross-sell each other.

If you have other wisdom or opinions on ABNA or Kindle Scout, feel free to comment!

Which reminds me: A fellow author I respect recently told me I’m making a big mistake associating myself so clearly with self-publishing when my stuff could pass as professionally published. I told him I would miss the interaction with other self-published authors far too much to try to pretend I wasn’t indie. (Also, I told him I just can’t keep my big mouth shut. I fear this may be the one big thing I have in common with all my heroines so far.)

Happy publishing, however you get it done!

 

 

 

 

 

 

ABNA was nice while it lasted, but…

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…not, in retrospect, quite as nice as I’d expected.

Amazon Publishing’s Amazon Breakthrough Novel Award is a brilliant idea to acquire new authors of quality work, usually without the fuss of agents, while building engagement among its self-published authors and readers. Kudos to them for coming up with it.

I wasn’t at all sure about entering. The Awful Mess is women’s fiction, and it would be up against the entire general fiction category. My book verges on romance, and it has progressive religious elements. I didn’t think either aspect was going to help it. My book also has two sex scenes and some bad language. This didn’t seem to fit the guidelines for the contest. Finally, I suspected that this whole process would be a bit of a distraction from my game plan. And it was.

On the plus side, getting to the quarter finals would include a free Publishers Weekly review. And a couple of fellow authors, including one who’d made it to the quarter-finals before, urged me to jump in. I did my research and noticed generally strong marketing by Amazon for the previous winners. So, ultimately, I did jump in, with a version in which the two explicit sex scenes were jumped over.

And, as it turns out, the book made it to the quarter-finals and then into the semi-finals — which is to say, it was one of five semi-finalists for the general fiction category.

I'm in there with the ABNA semi-finalists -- I'm not just making it up!

Yes, I really was in there with the ABNA semi-finalists — I’m not just making it up!

Personally, I would not be shocked if Amazon was behind the scenes somewhere guiding this result, since they might have noticed that this book was doing pretty well for an indie debut (in its first year it sold over 1,200 copies, and had over 50,000 free downloads). If I were an acquisitions editor in their publishing division, I might think this looks like an author with potential. (The book that won the general fiction category was already self-published, too, and doing even better.)

I especially wondered this after I got my sought-after review — which, it turned out, was not really a Publishers Weekly review, in the sense of being a review actually written for and published in Publishers Weekly. It was uniformly positive, for which I was very thankful, but it seemed a little off, as if the person who wrote it hadn’t really read the entire book. It suggests that my heroine fends men off (she tries, but she’s not very good at it), and references the “rowdy bars” of the small New England town. I suppose there is one kerfuffle in one bar, but it’s hardly a major plot element. It also uses the phrase “small New England town” twice in six sentences. While I’m very grateful that it is so positive, it’s not something I can easily use for marketing, especially since I have to explain that it’s from the ABNA contest and the book was not exactly the same. So I consider this aspect a bit of a bust.

I decided that I would not attempt to enlist my friends or mount a social media campaign to gain reviews for the ABNA excerpt. I already had 170+ real reviews on the full novel, so it seemed kind of silly. Also, I was moving house and had no time to even send out a press release. This may or may not have played a part in the reality that I didn’t win my category.

Part of the reason I didn’t fight for it may be that I was feeling ambivalent about becoming an Amazon Publishing author. That it would be financially advantageous, I have little doubt. I notice that Amazon promotes its own books quite effectively, and I considered the contract all semi-finalists sign eminently fair (I once worked as an acquisitions editor, so I am more familiar with publishing contracts than most folks). But whether Amazon was likely to be a happy partner with me as I moved ahead on later books — books with even more sexual themes, plus some controversial content in the second — I wasn’t sure.

I noticed they had a truly huge list of authors in their various publishing imprints, so I had no idea what kind of attention I would get (not that I have any complaints about communication from them during this process — it was always prompt and courteous). And while Kindle Select was a great place to launch The Awful Mess, staying exclusive to Amazon would mean no branching out into Kobo, Nook, the iStore, or bookstores going forward. It might get me even less access to local bookstores than I already have as an indie. I’m not sure what it would mean for libraries, but I doubt it would help much.

Finally, my sales dipped pretty precipitously during this process. Most of this, I’m sure, is because I haven’t been promoting. After signing that contract, I wasn’t sure how much I could promote. When I finally asked, initially I was told I could do anything as a self-publisher, but then when I double-checked before confirming a BookBub promotion, and the product manager also double-checked, the lawyers said that during final voting that kind of promotion would be a no-no. Part of the sales dip may also be that I let my Kindle Select status expire because I was planning to branch out into the other retailers once I had safely lost. (Does Kindle Select status provide a measurable sales advantage on Amazon? I don’t know. I do miss the income from loans, though.) Part of it may also be confusion between the ABNA excerpt and the full book, though I doubt it.

At any rate, at this point I’m so close to launching the second book that I’m going to go ahead and get those ducks lined up before I do any serious promoting. I’m now aiming to get that published this fall. (If you’d like to be notified when it’s out, make sure you sign up for my mailing list, and then make sure you also opt in when you get the confirming email.)

So, fellow writers, if you’ve participated in ABNA at any point, did you feel it was productive for you? Would you recommend it to others? Would you do it again?