Tag Archives: Indies Unlimited

The importance of reviews and feedback … even in a climate of fear

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As if it wasn’t already hard enough for indie authors to get reviews, things appear to getting scary out there. Amazon is allegedly coming down hard on authors and friends and apparent friends who review each other’s books.

The thing is, authors often, as part of normal, professional networking, befriend people who review us or write in our genres or share our challenges. Or we may discover that some of the people we already count as friends turn out to be great readers and reviewers.

And I know that I have gone back to some of those readers who most seem to “get” what I’m doing for beta reading.

But now that means the people who wrote our favorite reviews the first time around and then give us initial reads on new books can’t safely leave a review when the new book is published. Amazon says they helped with the book, so they’re disqualified. These people can be quoted in a blurb —  a blurb that means absolutely nothing if the reader is not an author or some other public figure. A blurb that is also, by definition, hardly going to be a full, meaty review.

Frankly, these rules are really tough on indies. We often gain our first readers solely by virtue of knowing them. It’s not as if people are going to find our books in a bookstore or the New York Times Book Review, nor do we generally get the advertising support or the favored positioning that some traditional books do (and all of Amazon’s own imprints do).

I do believe it’s more ethical to mention how I know a person when I review a book, at least when a person is being him or herself. The only time I’ve held back is when it feels tantamount to ‘outing’ them — generally, when they seem to be trying to fly under the radar with a nom de plume. Which Amazon would seem to be encouraging, actually, with this crackdown, unless they also have some secret algorithm for figuring out who’s pulling that off. Which is possible.

And of course there are plenty of reviews I don’t leave because that would be kinder than giving my honest opinion, or because I’m not sure my honest opinion would be welcome — God knows I’ve occasionally discovered that it isn’t — though the great bulk of the reviews I haven’t left can be blamed on me not having read the book yet.

But now… do I dare review anyone ever again, even with a disclosure? Anywhere but on Amazon, apparently. Which is the only place where reviews really matter, or have, up to now.

It’s all another argument for not depending too much on one monolithic retailer.

And please remember … even if you are a friend, or colleague, even if you fear crossing into dangerous territory by reviewing, most authors desperately want to hear from you. Did you read it? Did you finish it? Did you like it? So please … at least send an email, or put up a Facebook post, or tweet, or send a letter via snail mail, or resort to Goodreads, or try to post on Amazon’s competitors, or say something in the grocery store.

This brings me to the great compliment an old fanfic pal of mine paid me, recently, by sending me thoughtful answers to ALL the questions I’d put in the discussion guide for The Ribs and Thigh Bones of Desire.

I loved this so much I’ve put it on my web site. If you’re interested in it — and it does contain major spoilers, so keep that in mind — you can find it here. I’m sure she and I would both be fascinated to hear further discussion of any of these points.

 

Update: Brenda Perlin has an interesting post on this issue in Indies Unlimited this week, and includes a link to a petition to Amazon, should you be so inclined.

 

The five stages of grief of being rejected by BookBub

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1877 etching of Andromache grieving for Hector

“Grief of Andromache for Hector” from The Peep-Show: Amusement and Instruction for the Young, circa 1877. This and the background art below courtesy of reusableart.com.

  1. DENIAL. This stage can’t last long. The email is right there and pretty easy to read. Writers generally have good reading comprehension skills. You can spend some time scanning it for clues, but if you’ve gotten this email more than once you know it’s boilerplate language. You may wonder why it got sent to you on a Saturday morning. You try to imagine who’s making these decisions, and how late they are working, especially since they apparently mulled it for three days. Was it like that time you sat in the jury box all day during jury selection before getting kicked out in favor of someone who hadn’t seen her brother hit a motorcyclist? Or did it just take three days because they are inundated?
  2. ANGER. Oh, writers are surely used to this. It’s why a lot of us self-publish. Back when I was still trying to find an agent or publisher, I would get some lovely and encouraging rejections. A persistent, resilient, emotionally healthy writer probably would react to these by thinking, “Oh, X likes my writing, so I should try with another book!”
    Then there’s me. I usually think something like “If you don’t like this, you’re not going to like the next one. A writer’s style is her style and her subjects are her subjects. So let’s not waste any more of each other’s time.”
    I teach literature as well as writing it, and the one thing my students and I always notice after a while is that the most acclaimed writers are almost always driven by something a bit dark. Of course, I refuse to believe this about myself (see “denial”), but if I were not driven by some unmet need of some kind, wouldn’t I be out spending my time actually being in relationships instead of sitting in a room writing novels about them? So, I must rationally conclude that I am probably about as prickly and neurotic as the next writer.
    It’s tempting to react with anger to BookBub, too, especially since their short, 30-day submission window means giving up many other promotional opportunities with longer windows in an attempt to nail theirs down, especially while trying to triangulate with Kindle Select and past promotions.
    If I hadn’t already had success with BookBub on the first novel, I might well decide to forget even trying in the future. Which would be stupid. Not all books are going to appeal as well as others. Ideally I’ll translate any anger into determination to “show them” (“them” being every person or entity who has ever not been immediately bowled over by my genius — sadly, there are legions of these people).
    3. BARGAINING. This is when you might be tempted to send an email back asking what it would take, or perhaps expressing some of that anger or desperation you feel, as if you could elicit some pity or even shame someone into doing what you want. DON’T DO IT. Speaking as a former acquisitions editor, the least pleasant part of the job was dealing with writers who wouldn’t take no for an answer. There is absolutely no way to do this and sound like a person anyone would ever want to work with in the future. You’ll be remembered, all right, and not in a good way.
    4. DEPRESSION. As an indie author rejected by BookBub, I have suffered the loss of some future income and reviews. The trajectory I had hoped for (and that I had the pleasure of experiencing before) is just not going to happen. Whereas last year I turned a small profit on this enterprise, this year I can now forecast that I won’t. Even though the writing income was never going to be enough to change my life significantly anyway, this requires some grieving. I just found this out, so the publisher in me is still grieving, because she would really prefer to be able to strut around a bit. The writer in me is, thankfully, already focused on the next two books. But she’s still a bit bummed, too. Writing inevitably courts grief as well as joy. Publishing inevitably courts grief as well as joy. You must decide for yourself whether the joy outweighs the grief.
    5. ACCEPTANCE. There was an interesting post by RJ Crayton on Indies Unlimited this week about people getting fed up with the hard work and poor returns of writing and/or indie publishing and quitting (aptly titled “Self Publishing Shouldn’t Be Miserable“). If you’re writing because you think it will make you rich, or give you status, you’re going to hit this point a lot sooner than someone who’s writing because she has something she really wants to say. Unless you’re very lucky or unusually brilliant, or perhaps awesome at marketing, there’s a long, long road to success as an author. Many never get there. For some, getting there is sadly temporary. Those of us who are older understand that we might well die before we reach the magical golden land of steady book sales to hungry readers.
    But I’m okay with that. This is a road that has its own rewards.
    The Only Way To Get There