Tag Archives: the writing life

How marketing your writing can be like surviving high school P.E.

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When I was in high school in Florida, we had physical education class every day.

I was bad at it.

I coped well enough with track, aerobics, gymnastics, and even volleyball (only because I was a fairly reliable server), but all the other team sports were nightmares. I could be counted on to let down my team. Softball was especially painful. I hated waiting in the outfield, desperately hoping no fly balls would come my way.

But then I figured out how to get through it: volunteer to be the catcher.

Was I a good catcher? Hell, no. (Not until I watched Bull Durham years later did I learn that catchers are supposed to be strategizing with the pitcher! Who knew?) But nobody else wanted to do it, what with the strained posture and ungainly equipment and chance of catching a ball or a bat the hard way. So they were happy to let me do it.

Sandra Hutchison as an uncoordinated teenager holding two inflatable pool floats

This may be the closest I ever came to being any kind of athlete. Even as a teenager, I looked like a librarian.

And it was SO MUCH BETTER. I didn’t have time to pray no ball would come. OF COURSE it came. Repeatedly!

I spent the whole inning catching and throwing. I had no time to get nervous. Hell, it was even fun.

Yes, once in a while a foul ball popped up or a run headed home and gave me the chance to disappoint my team, but I couldn’t stop and brood about it. Because there was another pitch.

After remembering this recently, I realized that’s the approach I need to take to marketing. Especially the newsletter part, which I’ve been procrastinating literally for years now.

Like a lot of authors, I hate marketing my own books, especially to people I know. Because my mailing list is so small (especially now!), a lot of people on it are people I know. And whether they know me or not, I fear I will irritate them or bore them or look desperate or tacky or clueless, or (most likely now) get marked as “spam” by people with no memory they signed up for my newsletter years ago.

To be fair, I have also repeatedly run into bewildering tech issues. Let me tell you, bewildering tech issues are THE BOMB if you’re looking to put off something uncomfortable. (I ran into more trying to publish this very post, which is why it’s out a day late.)

Restarting the blog last year was my first step in overcoming what had become a case of near-paralysis on the marketing side. Could I write something every single month that at least some people were going to read? Yes, I could! (Okay, always on the last possible day of the month, and I just missed February, as noted above.)

Would this renewed blog ever be brilliant or make any difference to my book sales? Not so far. But it does, at least, suggest that I’m still in the game. This is something, especially if you publish new novels as slowly as I do.

But the mailing list is the thing I really need to do. So… those few of you still on my list at this point and also reading this, which may be nobody … you are about to start hearing from me regularly, on the second and fourth Tuesday of each month, with something shorter than this blog ever is.

(Check your promotion or spam folder if you think you’re on the list and don’t get anything – or sign up again at the bottom of this page.)

This frequency is not what I promised when you signed up. So if you find this annoying, I cordially and absolutely without angst invite you to unsubscribe. It’s actually ideal, if you’re not interested. Mailing lists above a certain size cost an author money, after all. (Yet another reason to procrastinate!) And you can reliably hear about new releases or promotions if you follow me on Bookbub or Amazon.

I’m not sure what I’m going to do about this blog. I enjoy this format, but it takes serious effort to get a post published, and the mailing list will be my top priority this year. I also don’t want to take away too much time from novel writing. (Novel #8 is finally under way!) So that’s something I’ll be thinking about a little more.

As always, I’m happy to hear your opinions if you have any. (Also, I’m curious if you have your own ways of psyching yourself into doing the stuff you find anxiety-producing!)

And now … I need to go play some ball.

Happy New Year!

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If you’re local, hope you can join me and Christian women’s fiction author Elaine Stock at the Sand Lake Town Library this Saturday, Jan. 7, 1-2:30 pm.

two-authors-1-correct-date

Elaine and I are both members of the Women’s Fiction Writer’s Association. This is a young and welcoming group that embraces both published and aspiring authors, traditionally published or self-published. You get access to courses, contests, feedback, and discussion, including opportunities to network with agents and published authors. I think it’s a great organization to belong to if your fiction falls into that genre at all.

Also, you might enjoy a blog post I recently wrote for Women Writers, Women’s Books, called “Why Won’t (Insert Name Here) Read My Book?” It’s about the inevitable painful realization all published writers have that not everybody they know and love wants to read their books. (I know, shocking, right?)

This coming year I plan to interview a number of other authors, and will also poke my head in occasionally with new stuff on my own front, but mostly I’m challenging myself to write the next novel a whole lot faster than I have in the past.

I need to, since after this winter it will be time to go back to full-time work. As I contemplate a future without Obamacare, I don’t see any responsible way around it — and that’s okay, since there are plenty of other things I like to do besides writing — and, frankly, every single one of them pays better.

Hope this finds you well. I wish you a wonderful year of reading and (if it’s your thing) writing! Onward!

One writer’s resolutions for 2015

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  1. Keep a drafting-new-work schedule, with no clicking out to “research” or just peek at social media. I had resolved to do this last semester and failed miserably. We’ll see how I do this time. I’m going to set up timers and documentation I can see on the bulletin board. Maybe I’ll give myself a gold star each day I get it done.
  2. In the time allowed for it (and no more!), get a much better handle on my social marketing and content marketing, including figuring out just what the hell those things really are. I need to get serious about this blog and make it worth the time involved.
  3. Get the audio books done. Some people just read their books that way.
  4. Read more. Just chip away at the to-read pile. Because it’s horrifying, and because writers must read.
  5. Find a way to help out fellow writers that doesn’t require me to have actually read and liked their work yet (see #4). Maybe on my web site, which might hit two resolutions at once.
  6. Get rid of more stuff. The move helped a lot, but when I went downstairs to organize the basement this weekend I realized how much more crap needs to go. I want to sit down with at least one file folder or drawer or cabinet a night and WEED. Once that’s done, I can take another look at organizing what’s left. This includes my computer files. Hopefully I will spend less time looking for stuff and more time moving ahead.
  7. Make fitness a priority – Writing is bad for you, physically. You’re mostly sitting on your butt, hunching in some cases. In the last three years I’ve been coping with Achilles tendonitis from a disastrous flirtation with barefoot shoes and a frozen shoulder that probably started with some minor injury and then blew up from all that hunching. I happily took the excuse to avoid weight work, but it’s time to get back to it. (Well, almost – I’m still holding off on shoulder work until I get an all-clear.) I tried Zumba for the first time a couple of weeks ago (fun!), and I plan to stop being a yoga virgin this year, too. And I’d like to do more country and contra dancing. And then, of course, there’s walking. I live on a hill, so I get a little workout just going around the block.

    Set up for weights and meditation. It ain't pretty, but it gets the job done.

    Set up for weights and meditation. It ain’t pretty, but it gets the job done. (Making it pretty can be next year’s resolution.)

  8. Meditate. I’ve known how to do this since college, but do I make time for it? Hardly ever. I have no idea if it will help with writing, but I suspect it might prime the mind for creativity a little less wastefully than standing in a hot shower for too long (which is what I do now – and since my shoulder IS still a bit stiff and my husband has retired to Puerto Rico, I’ve had to start applying lotion to my back with a rubber spatula – so dignified!).
  9. Have more real life contact with real people. Facebook is nice but it’s no substitute for knowing what’s really going on in the lives of the people you love. This has nothing to do with writing per se, but writing is rather isolating, and even introverts need friends.
  10. Practice gratitude. The picture below is a gift I got myself this Christmas. The space for each entry is short, so I’m going to challenge myself to also tweet something I’m grateful for each day in 2015. I was invited to do a shorter version of this on Facebook this year, and I found it helpful.
A Christmas present for myself

A Christmas present for myself

The evidence of 54 years on the planet suggests that I’m not going to actually accomplish all of these, of course.

But hey – any forward progress counts. Add it up day by day and that is the trick to getting anything done.

What are your resolutions for the New Year?